Media Planner Jobs In Dubai UAE 2023 | Serco

Media Planner Jobs In Dubai UAE 2023 | Serco

The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

Responsibilities:

• Collaborates with the internal team to deliver day-to-day strategic work for the client(s), stewarding strategies through to execution in collaboration with the internal team
• Delivers a point of view around a client’s business/category, culture, and consumer by compiling, analyzing, and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
• Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Requirements:

• Bachelor’s degree in communication, marketing, or advertising.
• At least 2 years of digital marketing experience.
• Experience with campaign management and ad serving technology, including Google Analytics.
• Deep knowledge of paid search, display advertising, SEO, and social media advertising.
• Strong communication and presentation skills.
• Analytical thinking and problem-solving abilities.
• Organizational and time management skills.