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Digital Marketing Specialist Jobs | Crawford Group Jobs United States

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Crawford Group

Digital Marketing Specialist Jobs | Crawford Group Jobs United States

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About The Job

 

Crawford Group (www.crawfordgroup.com) is seeking a Digital Marketing Specialist for a client of ours. The Digital Marketing Specialist will be under the direction of the Sr. Manager of Enterprise Digital Marketing and will assist in the execution of B2B digital marketing programs that drive engagement, leads and pipeline for the company’s Enterprise Digital Experience business. The primary responsibilities will include the seamless execution of paid media campaigns (display, social, content syndication) that support the ever-changing needs of a sophisticated ABM focused marketing organization. This role requires the ability to operate on a tactical level, supporting a team of Digital Marketing Managers.

 

About Crawford Group.

 

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

 

Responsibilities:

 

  • Assist in the management of paid media campaigns including setting up campaign parameters and tracking codes, trafficking assets/materials, targeting, and review/approvals
  • Work with partners (internal and external) on the implementation and measurement of all approved media plans and projects

 

Requirements:

 

  • 1-3 years relevant experience in paid media or digital operations role
  • Knowledge of paid media channels including Content Syndication, display advertising and social media marketing
  • Knowledge or experience with Salesforce.com, Programmatic Display, Integrate, Demandbase, LinkedIn & Facebook platforms
  • Experience with Adobe Analytics or similar analytics tracking platforms
  • Experience with B2B Internet Marketing
  • Experience working with marketing automation tools
  • Exceptional attention to detail and project management skills
  • Strong Excel experience
  • Strong problem-solving and critical thinking skills
  • Ability to think clearly and execute tasks accurately while in a fast-paced environment
  • Excellent written and verbal communication skills
  • Highly collaborative work style
  • Positive, upbeat attitude
  • BA/BS degree or equivalent experience

To apply for this job please visit www.linkedin.com.

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