Digital Marketing Specialist Jobs | Pacific Legal Foundation Jobs Arlington

You’re passionate about marketing, detail-oriented, and driven to be part of a fast-moving, creative team working to advance individual liberty. A related degree or early field experience introduced you to various marketing platforms, tools, and channels, and you’re seeking an opportunity to sharpen your skills with collaborative, real-world application and opportunity for growth. You are familiar with building, optimizing and reporting on Meta and GDN campaigns, understand SEO best practices, are comfortable working in WordPress, have some experience working in CRMs like Active Campaign or Pardot, and understand comprehensive inbound and outbound marketing strategy.

You’ll collaborate across the communication team on strategy, messaging, and campaign execution across various platforms, leveraging your growing understanding of digital marketing to help PLF reach and connect with our target audiences.

You’ll become the organization’s go-to person for managing and publishing website content, including high-stakes webpages about new PLF lawsuits, as well as creating emails and other communications assets.

You’ll learn to use industry-leading technology, including Pardot, Salesforce, Google Analytics, Google Search Console, and Adobe Creative Cloud.

• Building, testing and launching campaigns in Pardot/Salesforce; including using the drag and drop builder to create various emails and landing pages from provided content,
• Publishing, testing, and launching provided web content using WordPress custom post types
• Updating web content to ensure our visitors always have access to the newest information
• Optimizing content for search engines and identifying new opportunities to capture search audiences
• Measuring results to fuel new ideas and make data-informed recommendations

• A passion for marketing.
• Some practice experience or a relevant degree field (communications, marketing, etc.).
• Entry-level experience using WordPress or another CMS system.
• Entry-level experience using an email marketing program.
• Patience for juggling competing priorities.
• Knowledge of Google Analytics, Pardot, and/or Adobe software is a plus.
• A big appetite for growth.

Pacific Legal Foundation identifies and litigates important legal issues to set landmark precedents that will benefit Americans nationwide. Using strategic and principled litigation, communications, and research, we battle for freedom in the nation’s courts and the court of public opinion.As a national nonprofit organization, PLF has brick-and-mortar offices in Sacramento, California; Arlington, Virginia; and Palm Beach Gardens, Florida, although approximately half of the staff work from home offices across the country.