Digital Marketing Analyst Jobs | Bath & Body Works Jobs Reynoldsburg

Digital Marketing Analyst Jobs | Bath & Body Works Jobs Reynoldsburg

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

Summary

This Analyst role supporting Integrated Marketing Campaigns plays a key role in the planning, development, and execution of multi-channel marketing campaigns that effectively drive brand awareness, customer acquisition, and engagement. This role is pivotal in translating strategic visions into actionable, in-season tactics and content as well as working closely with different departments to share insights on campaign performance to ensure cohesive and impactful marketing initiatives.

Responsibilities

• Partner with cross-functional strategy teams to assist in translating seasonal strategies into campaign plans.
• Develop comprehensive content strategies that align with business goals.
• Brief cross-functional teams on execution details and provide clarity on campaign priorities and primary goals.
• Ensure timely delivery of all campaign elements.
• Effectively manage change and communicate campaign updates to key stakeholders for visibility and alignment, ensuring flawless execution.
• Regularly assess campaign health and engagement results, identifying performance trends and prioritizing opportunities for improvement.
• Stay informed on emerging trends in integrated marketing. Implement innovative strategies and features to maintain competitiveness and continuously improve campaign performance and value.
• Build app wireframes to effectively implement content strategy and support promotional activity.

Qualifications

Qualifications & Experience

• 1-3 years of experience in marketing with demonstrated expertise in CRM, loyalty, engagement, and/or digital marketing with a focus on mobile apps.
• Experience working with multiple teams and stakeholders to implement OMNI tactics that resonate with customers.
• Experience in applying quantitative and qualitative program insights to find opportunities, facilitate team alignment, and implement necessary updates to optimize strategy.
• Operationally minded with an eye for detail, strong analytical skills, and a drive to innovate.
• Passion for the current and marketing landscape.

Education

• Bachelor’s degree or higher in Business, Marketing, or related field or equivalent combination of education and experience.

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results