Brand Manager Jobs | Wedderspoon Jobs United States

Who Are We?

Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born. We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended. The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.

Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America. And we’re just getting started. Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth. Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka. We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.

Responsibilities include:

• Create product, portfolio, and innovation strategy
• Build and evolve 3-year, cross-channel product innovation pipeline
• Guide development/launch of new products (product, packaging, promotion)
• Manage maintenance of current product optimizations (formulation, packaging)
• Create product messaging content (claims, selling points, language)
• Review retail and competitive analytics for brand insights
• Run and optimize retailer digital platforms (Instacart, Whole Foods, Target, etc.)
• Build and execute in-store retail shopper marketing plans
• Coordinate consumer insights learning efforts
• Lead industry trade shows activations (e.g. Expo West)

Requirements for this position include:

• Brand management and innovation experience for a major CPG food brand
• Track record of effectively launching new products
• Strong cross functional collaboration experience with sales and supply chain
• High degree of organization and project management skills
• Bias for action, speed, and agility
• Strong analytical skills
• Ability to thrive working within a remote team
• Bachelor’s degree required
• MBA strongly preferred
• Minimum 8 years of experience
• Ability to travel 10-15% of the time

Our wide range of benefits include:

• Medical and dental plans
• 401k match program
• Annual performance bonus
• Vacation time
• An abundant supply of the world’s most valuable and delicious honey
• Strong company roots in New Zealand (work travel there may be needed)